It's Always Burberry Weather: London in Love Campaign featuring a model wearing a Burberry Trench Coat

Burberry Winter 2026

Scan the QR code and follow us on WeChat to know when the show is ready to watch.

‘We all walk the same roads. We’re all lit by the same streetlamps. We all feel the same buzz of the city at night.’

Daniel Lee, Chief Creative Officer

Seungmin

Bright

Olivia Dean

Lila Moss

Seungmin

Bright

Image of Tang Wei for The Year of the Horse 2026 campaign, wearing red cashmere cardigan

Guests at the show included leading talent from the worlds of music, film and culture, including Olivia Dean, Lila Moss, Seungmin, Bright and more.

Image of the London Bridge stage set up for the AW26 Burberry Show

The show took place at Old Billingsgate, the iconic former market situated on the north bank of the Thames. Inside, a replica of Tower Bridge anchored the space, with resin puddles underfoot to echo rain-soaked tarmac. It was framed by Burberry Check-patterned scaffolding, reflecting the constant evolution of the British capital.

The Winter 2026 collection returned Burberry to the city – and was less about the destination and more about the pulse. In a world shaped by algorithms, the abstract landscape of the night can still flank you with a thousand possibilities.